One Voice.
A Voice of Truth for Many Faces ...
One voice. Not many or few, but a single, unified voice by which your message is spoken to all who will hear. A voice both seen and heard, whether loudly in their ears, quietly in their soul, subtly in their mind or unabashedly in their face, and whether spoken by you alone or the many chosen to represent the brand and speak on its behalf, it must always be the same voice. Without oneness and harmony, collectively you speak as a house divided.
But this one voice may have many sides or faces for the vision of which it speaks, ie. various services or products, operations and sales people, or maybe the current advertising campaign and support collateral, or news stories and press releases. More often than not, it is all of the above and more. The point is, that no matter what the number of sides, the voice must be one and the same, from the top of the corporate ladder to the lowest rung, and everything in between.
Your voice is the one by which you are recognized and revered, by which you call and entice. It is the siren’s song, and ours is a world of change and uncertainty where truth is required to navigate the landscape of choice, the sea of confusion. What is your voice and what are the words and images broadcast to your audience? Are you recognized by a voice of truth, honesty, and certainty that is binding to loyalty?
Who are you, and by what voice do you speak?
