One Vision.
Relatively Speaking...
Born of imagination, a vision begins as a thought or an idea - a dream. The reality of its being, requires action; its growth and development requiring constant attention, nurturing and love. Otherwise it’s likely to just peter out, or worse, become a cheap counterfeit. The world is full of ideas, many of which never make it out of the mind and into reality. Why? Probably because turning an idea into something real - a vision - requires brains, passion, sacrifice, a lot of hard work, and a little bit of luck.
For the many given its charge, a vision can be a wonderful adventure, a journey filled with challenges and obstacles on the road to development and success, while offering rich rewards and a great sense of satisfaction along the way. Yet for others, a vision can be a long and ugly existence, never quite meeting expectations, and full of disappointment, “a tale told by an idiot, full of sound and furry, signifying nothing”. But ultimately, a vision becomes what we make of it, defining ourselves by the time and effort sacrificed on its behalf. To become a reality, a vision must become the reference standard by which all action is weighed and all progress measured; the road which all must travel and the line by which all must hold. Relatively speaking, it must become the brand. The truth.
What then, is your truth?
