One Brand.
Truth vs. Reality —
Truth can be a hard thing to see clearly, particularly when you are the one defining it. Reality can be as well. To see it objectively requires time and space. And honesty. It also requires the knowledge of what to look for. The problem is that all too often we see what we want to see, and hear what we want to hear. Dig? But it’s a good place to start, and while reality doesn’t always reflect real truth - that is, relative to your ideal vision or brand - it can at least show you where things are today. Sort of a reckoning of relative truth, or the reality of things as they are.
Real truth is center to all strategy, planning and change, the vision that drives all action, ie. to think, create, grow, maintain, and is manifest in such ways as the employees hired, the business plan and marketing tools, the office space and location. And in public opinion. It is also that which gives the color, attitude and words - the language - by which you and others act and speak, the reality of which can be seen in such ways as your logo and business papers suite, the materials and “words” of your sales and marketing people, your website, your news and press releases, and the quality of your services or products. It can also be seen in the morale of your people, and the hop in your step.
But reality may change, and usually does. It is often said that the only constant in this world is change, but I would argue that change is simply a consequence, and truth is the only constant - the one thing we have that enables us to deal with change. And while your reality may change, your truth shouldn’t.
In a world of change, what is your truth?
